As we move forward with PICR, I feel even more confident in our vision to create a marketplace of on-demand photography. During our beginning stages, the team and I were excited about the creation of PICR, and two months later, we are still full of energy! We continue to be motivated, and we are working hard to launch PICR to photographers and clients.
We started with an idea that would fix the problem we saw in the photography marketplace. From the start, we have shared our idea with both photographers and clients. Throughout the process, the feedback we have received has been positive. They liked the idea and told us if we could turn our idea into a reality, they would be on board.
We all know that ideas are great, but without the hard work to turn them into reality, an idea alone is not worth much. I think if you have an idea, you shouldn’t be afraid to share it with others because to turn that idea into something real, there needs to be passion, talent, and capital. I believe success is born out of hard work, efficiency, and productivity.
Chicken and Egg Problem
To successfully build a platform you need to solve the chicken and egg problem, a problem that every two-sided platform faces. You have to figure out how to build both supply and demand at the same time. We decided to start our marketing strategy with the photographer, and our first step was to create a pre-launch page for photographers. We decided to create the supply initially and then focus on the demand afterward.
Since our landing page is only for pre-launch, we chose to keep the design and structure simple. We opted not to share too much information on the landing page. The team and I realized that some photographers were put off by this and decided not to sign up. We are okay with that, though, because we are looking for early adopters who will sign up without having all of the details.
We made a promise to change the photography industry, and we are going to do everything we can to make that happen. We have the passion, the energy, and the team to do it. Now our focus is on execution, continuing to build a great product, and genius marketing. I truly believe we are on the right path.
Celebrating the Wins Along the Way
The prelaunch for photographers is doing very well. After just two months, we have more than 16,000 early adopters signed up and waiting for us to launch. I am excited that the over 70% of these came directly from referrals. But while we are excited about this, we still understand that this is only a fraction of what still needs to be accomplished.
The When, The Where, and the How
Here is our plan:
1. We are going to launch first to all photographers in the United States before going abroad.
2. We will individually screen each photographer profile.
3. We will next launch to consumers in the Portland metro area to test our idea.
4. Within a few weeks after our test in Portland, we will launch to other major cities, such as Seattle and San Francisco.
While we are rolling out across the country, we will build additional features and evolve our service to meet the needs of our users.
A sneak peek inside PICR through some screen shots of our MVP(minimum viable product):
Here is a sneak peek of our iOS: Dashboard, Calendar and Messages:
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